Questions window and glass repair owners ask about marketing

Enough to beat the three shops in your map pack, which is usually more than the national picture suggests. Across 7,654 window and glass repair listings the median is 26 reviews and 31% have fewer than ten. The top tenth sits at 233 or more. In a metro, the shops winning "glass repair near me" are almost always past 100. A realistic pace is one review for every two completed jobs, asked for while the technician is still in the driveway. The reviews guide has the script.

Because "glass repair" and "window repair" without a negative keyword list pull windshield searches, and those searchers click fast. Add negatives for windshield, auto, car, truck, Safelite, tint and every vehicle make before the campaign goes live. Then split campaigns by job type: emergency board-up and broken pane on one, foggy insulated units and sash repair on another, storefront on a third. The Google Ads guide has the full list.

For residential broken-glass and foggy-unit terms, a tracked call usually lands between $35 and $90 in most US metros. Storefront and commercial terms run higher, $80 to $200, with a much bigger ticket behind them. Board-up terms at night are cheaper per click and more expensive per wasted click if nobody answers. Judge the account on cost per booked job, not cost per click.

Yes, if you can actually answer at 11 p.m. Only 5.7% of window and glass repair listings claim 24-hour availability, so a shop that genuinely picks up owns that search in most towns. Board-up is a $150 to $400 ticket on its own, and it almost always turns into the glass replacement a few days later. If you cannot answer at night, do not claim it. A voicemail at 11 p.m. is a lost replacement job.

A tap-to-call button that is visible on a phone without scrolling, a page for each job type (broken pane, foggy insulated glass, sash and balance, storefront, board-up), a price range on each, photos of your own work, and a short form for the property manager who prefers not to call. 19.2% of shops have no website at all, and shops with one have a median of 36 reviews versus 5 without. The website essentials guide covers the rest.

Not for emergencies. Nobody is scrolling Instagram with a broken window. They work for the jobs a homeowner can put off: foggy double panes before winter, a sash that will not stay up, screen replacement bundles, and for reaching property managers with a maintenance offer. Expect $10 to $35 per lead and slower follow-up. Details in the Meta ads guide.

Yes, and the work overlaps with normal local SEO. AI assistants read your Google profile, your review text and your website, and quote sentences that state a plain fact: service, city, timing, price. "We replace foggy insulated glass units in Naperville and Aurora, usually within five business days, from $280 per unit" can be quoted. "Quality you can trust" cannot. The AI search guide walks through it.

Property managers want a shop that answers, shows up on the day promised, and sends a clean invoice they can forward. Marketing to them is mostly follow-up: a monthly email with your current lead times and a storefront board-up number, a Google profile with commercial photos, and a web page that says you carry a certificate of insurance and can do net-30. The missed-call guide covers the answering side.

Depends on the region, but for most shops January and February are quiet for residential work, then spring storms and summer bring broken panes, and the foggy-unit calls come in fall when the first cold mornings make condensation visible. Commercial storefront work is steadier. The slow-season plan lays out what to run in each stretch.

From public Google Business Profile listings for glass repair, window repair and window installation companies, pulled monthly, deduplicated by place, and summarized. The current set covers 7,654 listings in 51 states. Nothing is self-reported. See the benchmark report and the method note at the bottom of it.

Monthly. Every number on the report page is regenerated from the latest pull, so the median, the percentiles and the state tables move as the trade changes. The mean review count (110.8 today) is pulled up by a few large multi-branch companies, which is why the guides lean on the median and the 90th percentile instead.

Setup and management of one service of your choice for 14 days: Google Ads, Meta ads, AI search optimization, local SEO and your Google profile, a website rebuild, social, review generation, missed-call text-back, email and SMS, bookkeeping, cold-call appointment setting, or reporting. Everything built during the trial is in your name and stays with you. Ad spend, if any, is paid by you to Google or Meta directly.

You get a plain summary: calls, leads, booked jobs, and cost per lead if there was ad spend. Then you choose. Continue month to month at the price quoted before the trial, switch to a different service, or stop. Nothing auto-renews and there is no cancellation fee. If you stop, you keep the accounts, pages and lists that were built.

No. The trial starts with a text or a call to (385) 380-5907 and a short setup conversation about your service area, your job types and your hours. No card, no contract, no deposit.