Google Ads management for a window repair company
A glass shop's Google Ads account is really three accounts. Emergency and broken-pane terms, where the searcher is standing in front of the damage and calls the first shop that answers. Foggy insulated unit terms, where she has lived with the cloudy slider for two winters and wants a price. And storefront terms, where the caller is a property manager with a bigger ticket. Each needs its own campaign, landing page and tracking number.
A tracked residential call runs $35 to $90 in most metros. Storefront calls run $80 to $200 with an $800 to $4,000 job behind them. The mistake nearly every owner makes is one broad-match campaign on "glass repair" sent to the home page, which buys windshield clicks all day and a 1 a.m. click to a voicemail. After two weeks, working looks like 15 to 35 tracked calls, a search terms report with the auto glass pruned out, and a cost per booked job you can say out loud. The Google Ads guide has the full negative list.