Analytics and reporting for a window repair company
Most glass shops cannot answer "where did last month's jobs come from" with anything but a guess. Google says one thing, the Meta dashboard says another, and the "how did you hear" column on the job sheet is empty. Decisions about where to spend get made on whichever report looked best.
The fix is one page a month: calls by source, missed calls, leads replied to under five minutes, booked jobs by source and job type, cost per booked job by source, and average ticket by source. Tracking numbers on the site, the profile, each campaign and the truck, and a "how did you hear" question asked on every call. The benchmark report sits alongside it so you can see where your review count and profile stand against the trade. Working after two weeks is that page, filled in with real numbers for the first time, and one recommendation about where next month's budget should move.