Where your competition is in Missouri
The largest concentrations of window repair companies in our Missouri data are in Springfield, St. Louis, Kansas City, St Charles, Columbia, St Joseph, Blue Springs and Fenton. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Springfield.
The map pack in Missouri
In Missouri, 24.4% of window repair companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for St. Louis searches are not in that group. They are near 207 reviews and they ask every customer.
The website gap in Missouri
24.4% of Missouri window repair companies list no website on their Google profile, more than the national 19.2%. Nationally, window repair companies with a website have a median of 36 reviews against 5 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
4.9% of Missouri window repair companies list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
How Missouri compares
Of the 47 states in our data, Missouri ranks 21st for the number of window repair companies, 19th for median review count, and 6th for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Missouri | 123 | 38 | 24.4% |
| Illinois | 312 | 39 | 9.6% |
| Indiana | 134 | 47 | 17.2% |
| Iowa | 88 | 33 | 10.2% |
| Kansas | 73 | 36 | 17.8% |
| Michigan | 208 | 48 | 15.4% |
| Minnesota | 99 | 36 | 15.2% |
| Nebraska | 47 | 32 | 12.8% |
| North Dakota | 21 | 62 | 14.3% |
What to do first in Missouri
- Set a review velocity. One review per job day, asked at the door, moves a 38-review shop past the Missouri 75th percentile (88) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Missouri customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 38 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.